“Things could go wrong, we don’t control that, but we could control how we deal with it.”
Tina Goguia is the founder of Pandasia Digital, a performance and data-driven Digital Marketing agency based in Hong Kong helping companies grow online. She is a former Google and Facebook employee with seven years of experience in Digital Marketing.
On this episode, Tina explains the basic functions of digital marketing agencies. She discusses the difference between Google and Facebook Ads in effectively converting digital customers to retail stores. She also gives tips for brick-and-mortar store owners on how to compete with online retailers.
Listen to DTFT 10 on iTunes here or subscribe on your favorite podcast app.
DTFT 10 Show Notes:
00:39 – Tina’s new agency
02:13 – Agencies in Asia vs. the U.S.
04:02 – How she helps people decide between Facebook and Google
07:27 – Examples of using the two platforms in promotion
11:33 – Google inflation
13:21 – Why agencies exist?
14:24 – Frustrations in Asian agencies
20:22 – Advancements in Facebook and Google
26:45 – Competing with online retailers
29:34 – Google and Facebook competing in the market
32:42 – Facebook or Youtube?
35:28 – Future of Tina’s agency
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