“However you can with whatever tools you have, create awareness.”
Anne Ballard is the president of Universal Storage Group, a third-party management group for self-storage across America with 38 stores. She has been in the industry for over 20 years and is a veteran in marketing and management of storages.
During the episode, Anne instills several strategies that will definitely be useful for store owners of local businesses. She reveals ideas on how to promote your brand using very simple and expense-free ways that would surely increase traffic to your stores. This is an informative conversation packed with simple yet effective approaches that would deliver an open message to customers and bring them to the doorsteps of your stores!
Listen to DTFT 14 on iTunes here or subscribe on your favorite podcast app.
DTFT 14 Show Notes:
01:02 – Latest technology trends
05:39 – What she’s up to
07:43 – Her experiences during the Self Storage Expo Asia 2018
09:08 – Value-based selling for local businesses
14:27 – How they beat the REIT company?
15:57 – REITs’ flaws and weaknesses
18:59 – Ways in reaching out to the community
21:21 – The three-dimensional marketing strategy
26:30 – Percentage of customers on various marketing platforms
28:36 – Allocating digital spending
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