“A lot of my life, I’ve been eating and breathing and sleeping self-storage.”
Rob Madsen is the President of U-Lock Mini Storage Group, a company dedicated to helping you make the most of your moving and storage experience. He is born into the storage industry and has evolved from the basics of maintenance, operations, and construction to the full oversight of developing and growing a multi-facility class A portfolio of self-storage properties.
During the episode, you will learn so much about the storage industry. From his several years of experience, he shares his know-how in the field, not only in storage but in the supply chain management, in general. He also gives some pointers on what to consider when building a website in order to attract more traffic. For brick-and-mortar store owners, you will definitely gain so much from this episode from constructing your businesses to expanding it.
Listen to DTFT 16 on iTunes here or subscribe on your favorite podcast app.
DTFT 16 Show Notes:
01:42 – Rob’s background in the storage industry
04:03 – The size and growth of his company
06:40 – Moving from yellow pages to digital phase
10:32 – Allocating the budget digitally
12:09 – Using Social Media in increasing customers
17:53 – Competing with the big REITs
22:19 – Customers vs. Cost
27:02 – Allocating the advertising budget
32:21 – Participating in charities
38:05 – Pointers for brick-and-mortar stores website
42:07 – Working with different agencies
45:10 – The future of SCM
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