“It’s not about the strategy; it’s how we build strong relationship and empathy with our audience.”
Andy Ann is the CEO and founder of NDN Group, a digital media and advertising firm, which provides clients expertise in new media, digital advertising, and marketing solutions that would bring their brand to a whole new level. Andy also founded Hot Mob, one of the leading mobile advertising companies in Hong Kong. He is also the man behind Darizi.com, a Web 2.0 Wedding Portal for China. Andy is certainly at the top of his game in digital marketing.
On this episode, he reveals the secret on how to create a successful campaign for retail stores. He teaches strategies on how to build a relationship with the audience that will eventually turn into customers. He shares his own experiences in running and managing a digital media and advertising firm. Above all, he gives away tips on what to look for in selecting the right digital agency for your business.
Listen to DTFT 8 on iTunes here or subscribe on your favorite podcast app.
DTFT 8 Show Notes:
Website – www.ndn.com.hk
Facebook – New Digital Noise
01:16 – Who is Andy Ann?
07:17 – Content marketing strategies
09:04 – What is NDN Group composed of?
10:15 – Successful campaigns for retailers
20:31 – Tech vs. Marketing Agencies
21:51 – What every business owner should understand
22:59 – A/B testing
29:04 – Google over Yahoo on paid ads
32:04 – Different digital agencies
35:39 – The Ireland trip
37:01 – Andy Ann’s legacy
44:57 – What to look for in a digital agency?
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