“What I think we’re seeing now is that this is the year of Artificial Intelligence.”
Google AdWords is an online advertising service developed by Google for businesses wanting to display their ads on Google and its advertising network. Google, being one of the largest online platforms used by people, is a perfect place for your ads. With this, Google has been updating AdWords in order to provide the most effective advertising service.
This episode is a review on 14 out of 27 different updates of Google AdWords based on an article published in the WordStream Blog, “The Year in AdWords: The 27 Biggest Stories of 2017”. As a digital marketing expert, Scott Jensen shares his views on what these updates associate, how these influence your ads, and how these affect traffic in your businesses.
Listen to DTFT 9 on iTunes here or subscribe on your favorite podcast app.
DTFT 9 Show Notes:
01:51 – The New AdWords Experience
06:33 – The Flagging Value of a #1 Organic Ranking Puts a Premium on PPC
07:34 – Major Changes to How Google Spends Your Budget
09:41 – Ad Variation Allows for Fast, Efficient A/B Testing
10:59 – Exact(ish) Match Keywords
13:17 – Custom Intent Audiences
16:31 – Promotion Extensions Simplify Sharing HOT DEALS
24:10 – If Functions Enable Bespoke Copy
26:08 – The Impact of Expanded Test Ads
26:27 – Major Changes to Ad Rotation Settings
27:28 – Life Events Targeting for Everyone
31:19 – New and Improved Quality Score Reporting
35:07 – Customer Match Expanded
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