“We are trying to get everyone caught up to speed on digital marketing trends.”
Tommy Griffith is the Head of Learning and Development at Clickminded, an online education support which provides digital marketing training for startups and agencies. He has been doing digital marketing for 10 years and had been an SEO manager for both Airbnb and Paypal. He discovered the tweaks in SEO when he was able to sell his ebook to 250 people by increasing the price from $5 to $47. How did he do it?
During the episode, Tommy allows you to take a glimpse inside the digital world of the two most used online platforms which are Airbnb and Paypal. He differentiates the SEO approach between these two services and how they measure its success. He explains how taking online courses help individuals succeed both in the digital marketing career and in businesses. Listen in and learn some tips and tricks on how to level up in the SEO industry.
Listen to DTFT 13 on iTunes here or subscribe on your favorite podcast app.
DTFT 13 Show Notes:
Tommy’s LinkedIn – Linkedin.com/in/tommygriffith
Clickminded – Clickminded.com
Youtube – Youtube.com/clickminded
04:38 – How did he and Kevin meet?
06:04 – Tommy’s background
10:42 – Diff. in SEO approach between Paypal and Airbnb
14:22 – Measuring success in both platforms
16:53 – Basic digital marketing structure of Airbnb
20:04 – Airbnb’s team management
21:40 – What drives him to do online education?
24:20 – Benefits of online learning
25:28 – Students’ success from taking SEO courses
26:49 – The future of SEO: Voice search
30:23 – City specific ranking
31:27 – Tips for Airbnb hosts
33:22 – Advice for local marketers on voice search
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