“Understanding who your customers are is the first thing.”
Cameron Urry is a Multi-year Marketing Expert with over 15 years of experience in the industry. He joins this episode to talk about Search Engine Optimization (SEO) which is one of the key elements in digital marketing. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
To give a better understanding of how SEO works and how it helps increase traffic to your business, Cameron shares his expertise on the process. He teaches techniques on how to utilize SEO effectively including writing quality content, personalization, and location targeting.
Listen to DTFT 6 on iTunes here or subscribe on your favorite podcast app.
DTFT 6 Show Notes:
02:43 – Early days of SEO
05:04 – Useful content writing
06:41 – Creating quality content
13:53 – Personalization for conversion optimization
18:32 – Location targeting
20:25 – Driving hyper-localized traffic
27:27 – Accelerated Mobile Pages
32:27 – Progressive Web App
38:10 – First steps in starting a business
41:18 – Voice commends taking over SEO
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