“Social media right now is probably one of the greatest sources of customer data.”
Douglas White is a digital marketing strategist, particularly in social media marketing. He has over 25 years of experience and has lived and worked in 23 different countries. He is a University lecturer, experienced speaker, trainer, and most importantly, a social media marketing expert.
This episode talks about digital marketing strategies using one of the biggest online platforms that people use – and that is social media. Doug explains how social media, especially Facebook, helps businesses collect customer data and increase conversions. He talks about the new Facebook developments, the B2B and B2C marketing, and the social media tools that would help drive customers to your retail stores.
Listen to DTFT 7 on iTunes here or subscribe on your favorite podcast app.
DTFT 7 Show Notes:
Email address – firstname.lastname@example.org
01:47 – The journey to Hong Kong
06:36 – How he got into Digital Marketing
09:50 – Advantages of Social Media Marketing
11:17 – Facebook vs. Google
13:09 – Customer segmentation
18:16 – Facebook on customer segmentation
19:34 – Facebook’s developments over the years
20:24 – Lookalike audience on Facebook
25:03 – B2B vs. B2C Marketing
28:34 – Recommendations for Retail Store owners
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